Web 2.0 links as the basis of modern link building

Promotion of any website on the Internet involves the implementation of a fairly large-scale set of works, which can be conditionally divided into 2 separate categories: internal and external. Performing tasks in each of them will require certain knowledge, skills, and efforts from you. Thus, internal SEO involves optimizing the site in order to improve its quality for search bots and convenience, usefulness, and value for users. All kinds of Off-Page SEO technologies are designed to ensure stable and effective promotion of the site to the top of search results. But you can't do without external optimization. It involves collecting external link mass, thereby increasing the authority of the site and its visibility in the online space.

Our review today will be devoted specifically to the external promotion of the project. Today, there are many strategies designed to ensure good results at the output, but all of them turn out to be quite expensive in practice. But there is another option, which we will now pay special attention to, because it allows you to ensure good results in combination with significant savings in the link budget. Moreover, if you implement everything correctly, you will get the most natural link profile that will be highly appreciated by search bots, which will have a positive effect on the overall effectiveness of promotion.

So, we will talk about link building built on the Web 2.0 grid. This is not just posting links on third-party sources, but a well-thought-out strategy that involves the use of various solutions. These can be links in articles, in discussions on thematic forums, in specialized catalogs and even in social network profiles. This is what will become the basis for the formation of a powerful, but at the same time natural link profile of any high-quality site and will help it develop effectively even in modern conditions, when search algorithms are constantly transforming, requiring constant monitoring and adjustments to the overall promotion strategy.

In this review, get to know what Web 2.0 links are, why they are needed and what types exist here. Let's talk about additional characteristics and how many such links you need to get to ensure the promotion of the site. We will tell you how to create the blog itself, and then the Web 2.0 grid. We will pay attention to the direct placement of such links. The information provided will allow you to navigate this topic and create your own Web 2.0 link grid, which will become the basis for effective external SEO of your site.

Web 2.0: what is it?

Without going into too much detail, we can say that Web 2.0 is blogs filled with certain content that will be placed on free subdomains. With their help, you can build a good link profile for your main site by placing links on them. It is also possible to pump up the pages themselves, where the links leading to your site will be placed.

This solution has a number of significant advantages:

• There is no need to pay for hosting services and even the domain itself. All that your funds will be spent on in this case is the creation of the content itself. But if you prepare the materials yourself, then this cost item is also eliminated.
• Ensuring full control over the site. All external links will be under your control. You will be able to make adjustments to them at any time, change anchors and vary them in order to guarantee maximum efficiency at the output. You can also rewrite the article itself to increase its relevance or change other information presented in the blog. And you will keep the content of the site under your control, excluding articles that are not related to your topic from getting there.
• Simplicity and clarity of creating a blog grid. Each of you will be able to implement the upcoming work independently. Below we will provide a number of relevant recommendations, but if you wish, you can easily find more detailed instructions on developing free blogs for each of the working platforms.

Are there any disadvantages to using the Web 2.0 grid? Here, everything is quite relative and comes down mainly to the cost of time and effort. Of course, the process of launching a blog, as well as its subsequent filling, will require a certain amount of energy and daily tasks. Launching projects that one or more people are working on will be especially costly in terms of effort and time. But it is important to understand that, compared to other methods of gaining external link mass, here the material costs will be minimized.

And one more small nuance: the practical use of the Web 2.0 grid has its own specifics. This means that you will have to take into account all the nuances and even small details, perform the work systematically, literally step by step, in order to achieve effective promotion. And here you need to decide which method will be a priority for you to increase the external link mass: by investing funds or your own efforts. If you are betting on the second option, then continue reading our review.

Additional features of Web 2.0 platforms

Web 2.0 itself is the 2nd generation of web technology, which emphasizes interactivity, social interaction, and user content. This opens up new opportunities for the formation of external link mass. You will be able to cover a wide range of modern technological solutions that will become the basis for effective link building.

Among the main aspects characteristic of Web 2.0, it is worth highlighting:

• Interactivity. Here we are talking about the fact that users can easily interact with your materials if they wish. That is, they can not only study them, but also leave their own comments, ratings under an article or a separate post. They will also be able to take part in discussions, repost or simply share a link to a publication they like. Forums, chats, and online surveys can be used as interactive elements in modern Web 2.0 platforms. As a result, a kind of community is formed, in which anyone can take part. And this is one of the key differences from the first generation platforms (Web 1.0), where users could only read publications, that is, they were just passive consumers of information.
• Social networks. Within the framework of Web 2.0, it is possible to organize effective interaction between users through various platforms. People are used to sharing interesting information, personal news, and professional achievements in social networks. Here you can easily create a personal profile or join interest groups, comment on other people's materials and post your own. As a result, fairly large networks of friends, like-minded people, and colleagues with a friendly and trusting atmosphere are formed. This means that all the links that appear in such publications will be positively assessed not only by search bots, but also by real people.
• The ability for users to create content themselves. Absolutely anyone who has the desire to do so will be able to post their material on a blog, video hosting site, or social network. These can be articles, photos, or videos. That is, each person can act not only as a user, but also as an author of information. All this once again confirms that the modern web space has become a place for sharing experiences, self-expression, something that stimulates innovation and creativity.
• Cloud technologies. This is another innovation that was implemented within the framework of Web 2.0. You will be able to store applications and individual information on remote servers, accessing it at any time and from absolutely any device. The main thing is that it is connected to the Internet. As a result, there are a lot of opportunities for control over the link mass, for organizing the exchange of information, and collaboration. You can do all these actions in real time. And modern cloud technologies make data backup and management in general much easier.
• The ability to organize collaboration. The same Google Drive, wikis allow you to perform collective actions on the same project, which greatly simplifies teamwork in general. Thus, users will be able to simultaneously edit text documents, offer their ideas. And it does not matter in which corner of the world this or that performer is at a given time. As a result, the time for project implementation is significantly reduced, the efficiency of work increases.
• More complex, functional and technologically advanced web applications. Here, work will be carried out directly in the browser and without the use of additional software solutions, which greatly simplifies interaction with the tool. Bright examples here include Google Docs, online services for editing images, all kinds of project management systems and more. That is, now you can perform even complex tasks in an online environment without using third-party installations.

We have provided all this information so that you understand how broad the capabilities of the Web 2.0 platform are. This opens up amazing opportunities for the formation of a natural external link mass, which will become a reliable basis for your link building. The only thing is that everything needs to be implemented as correctly as possible.

Why is it worth using Web 2.0 links

In our reviews, we have repeatedly said that search engine algorithms are becoming more and more diverse and “smart”. As a result, those sites where bots identify the most natural link profile are actively promoted to the top of search results. Recently, search engine algorithms have been paying attention to the diversity of sources from which links will come. This is a kind of recognition of the authority of the sites. Therefore, it is in your interests to make your link environment more variable. As a result, bots have a higher level of trust in the brand, which has a positive effect on the ranking of the resource in search results.

That is why more and more specialists are betting on Web 2.0 when building a link strategy in general. This is what allows you to cover different sources and ultimately form the most natural link profile.

The following link options are related to Web 2.0 links:

1. Crowd links. These are links that will be placed in a natural discussion on thematic forums, question-and-answer services, blogs. They are highly valuable for promoting a site, as they allow you to get truly authoritative backlinks. They will lead from those sites where their placement for money (purchased links) is completely impossible to organize. That is, for the system, crowd links will be considered the most natural, organic and will be given special weight.
2. Social. From the name alone, you can judge that here we are talking about links leading to your site from profiles in social networks. They can be placed in posts on any platform, be it Instagram, Facebook, VKontakte, Odnoklassniki, Pinterest. This also includes publications in Zen. The advantage of such links is that they are almost instantly identified by search bots. Thanks to this, the pages are indexed as quickly as possible and get into search results.
3. Submits. These are links that will lead to the official representative office of the business from the company's personal profiles posted in specialized directories and catalogs. This is also considered an extremely reliable system, that is, the link weight in this case will be impressive. The fact that the same name, contact phone number, and address will be indicated in different sources will confirm the reliability of the information about your company to the system. Among other things, this will be perceived as a reason to move the site to the top of search results.

Practice shows that the distribution of different types of links will have its own specifics in a particular niche. This is due to the nuances in user behavior, the presence of certain restrictions during promotion. The type of the channel itself, how the target audience interacts with the materials, also has a significant impact.

Thus, sites dedicated to children's clothing and toys will be actively discussed on the so-called "mommy forums". They can also be presented in specialized catalogs. That is, the presence of links to your online store of goods for children here will look quite natural. But if publications with links leading to the site of a car repair shop appear on such sites, the algorithms may have additional suspicions.

By the way, many modern SEO specialists agree that the most effective link building tools today will be crowd links, as well as links from social networks and thematic directories. But in parallel with all this, Web 2.0 technology is more large-scale, technological in comparison with the previous generation, which allows you to bring the set of link mass to a completely new level and get the most natural and organic links. Those that will be perceived positively by search engine algorithms.

What volume of Web 2.0 links will help bring the site to the TOP?

It is impossible to determine exactly how many Web 2.0 links are needed for your site to move to the top of search results. Here, much depends on the current competitive situation in your market niche. This means that the start of work should always include a comprehensive analysis of the closest competitors. Focus on those who currently occupy leading positions in search results for high-frequency keywords. It is important for you to understand which pages are being promoted, how many links they have and what type they are.

Pay primary attention to determining the number of Web 2.0 links. Thanks to this, you will be able to assess the overall state of the natural link profile in your market niche and understand what link indicator you should focus on in order to compete with the analyzed sites. It is also important to pay attention to what sources these links come from and take the information you receive into service at the link building stage.

Each niche has its own specifics, its own priorities, but all the same, Web 2.0 links will be present in any of them. This is one of the most effective ways today to increase the level of trust in your site from search engines. By the way, you will not be able to achieve such results by purchasing or renting links. So why not take advantage of these opportunities?

The effectiveness of future work largely depends on how competently you create your own blog. Let's dwell on this point in detail.

Creating a blog to host Web 2.0 links

To form a high-quality and organic link mass, you will need to create a platform on a free hosting and regularly fill it with unique, useful material for the audience on your topic, adding direct or anchor links to it. In order for your idea to justify expectations and the efforts invested, it is imperative to ensure compliance with the following requirements:

• the blog being created should be as close as possible to the promoted site in terms of subject matter;
• the site design should be original, interesting, different from its analogues, attracting the attention of the audience;
• it is important to ensure the absence of default posts and similar comments;
• all published content should be unique, original: copying it from other sites is excluded.

That is, it is important for you to create a full-fledged site, which will subsequently also be indexed by search engines and will be promoted in the search results. The only nuance here is the presence of links to your main site in the materials.

Stages of creating a blog

Creating a full-fledged blog — This is not a task that can be solved in 1 day. Here you will have to perform a number of sequential actions:

1. Selecting a platform that will become the basis of your blog. You just need to navigate the available options and choose a suitable solution for yourself and go through an elementary registration procedure.
2. Creating mandatory sections - "About Us" and "Contacts". Here you need to provide information about what exactly your blog will be dedicated to, tell about the author of the content, indicate contact information through which the audience can contact you. A good solution would also be to add links to your profiles in instant messengers and social networks.
3. Fill the site with content. Your very first publication should be dedicated to the work of the blog as a whole. You should tell what issues and topics you plan to raise here. Thanks to this, people will be able to understand whether this option is within their sphere of interest.

We will pay special attention to the content of the blog and consider the main nuances.

How to fill a blog: basic recommendations

Along with the main article, in which you will reveal the specifics of your business, the blog should be regularly updated with other publications, because this is the only way to attract traffic. And here it is very important to comply with the following requirements:

• all your publications must be unique, otherwise search bots will suspect you of plagiarism and may not even add the page to the ranking;
• dilute the text content with pictures, videos, if appropriate, lists, tables;
• your publications should differ from each other both in content and in their design, so that it is clear that these are different materials;
• the number of characters in the article can vary: one material can be 2500 characters long, another - 6000 characters and this is the norm;
• be sure to add key queries to the materials, both high-frequency and low-frequency.

Also, it is worth thinking about the placement of links in advance. They can be anchor and non-anchor. Combine them with each other. But the main thing is not to overdo it with their number: the material should look natural, and not like it was created specifically for links.

Determining the topic of the article

In order for you to be able to interest the target audience with your publications, it is important to select the most relevant topics in a particular niche. That is, it is important to focus on those issues that interest people. The easiest way to do this is to use the Yandex.Verdstat service. To do this, you just need to indicate the main key query in the appropriate field. Next, using special operators, add additional phrases so that the site understands that you are interested in informational queries.

As a result, you will be able to see a list of queries that users are currently entering most often. Accordingly, from this you will be able to understand what question in your niche interests them most at a given moment in time. This is how you get the topic of your future publication.

We perform text analysis

Here we are talking about determining what the future article should be like in principle. To do this, select a list of your key queries. In most cases, the first 3-5 phrases will be enough and we go to the search results for each of them. As a result, a list of pages is formed from those that are at the top of the results for each of the queries. You decide for yourself whether to take into account the first 5 or 10 positions. But here we want to draw attention to the fact that we are talking directly about those pages where the information material will be presented. Commercial options are not suitable for you at the moment.

Now you need to analyze the received selection, paying attention to the following points:

1. Number of characters in articles.
2. The presence of pictures, videos, tables, graphs in the publication, their number.
3. Directly the content of the articles, that is, what topic is revealed.
4. Density of key phrases, including word forms.

These works can be automated using specialized services, and then analyze the received information, determining patterns.

We draw up a technical task for preparing content

Technical task (TT) is a kind of set of rules, on the basis of which an article will subsequently be prepared for posting on the blog. The more detailed and comprehensive this document is, the higher quality and more relevant to your needs the output materials will be. The following information must be included in the TOR:

1. Purpose of the article. This indicates what exactly the article will be about, what aspects must be covered in it. It also indicates from what person the material is being written and some additional information, if any.
2. Article plan. The content, general structure and what information should be presented in a particular block are described. Thanks to this, the author will understand what issues he needs to cover in each paragraph.
3. Volume of the article. The total number of characters with or without spaces is indicated. Additionally, you can also break down the characters into content blocks.
4. Presence of images, videos, graphs, tables. Here it is advisable to indicate not only their number, but also what kind of picture or video it should be, in which block of text all this should be placed.

At this stage, your technical specifications are ready and can be transferred to the contractor. If you are not inclined to write this material yourself, then you will need to involve a contractor - a copywriter. And this will basically be your only expense item when creating Web 2.0 links. If you do not have such a contractor on staff, then you can find one on specialized exchanges. Here you need to be extremely careful, since the quality of the future content, how positively search bots and the user audience will evaluate it, depend on the author. That is, if you have to spend money, then only with the maximum return on the output.

Now that you already have ready-made articles at your disposal, do not rush to post them all at once. This should be done as evenly as possible. It is optimal to make a separate plan for yourself and follow it during publications. Approximate recommendation: 3-5 articles per blog per month. But we want to draw your attention to the fact that it is very important to give the blog a natural look. That is, it is important to show search bots that you are working on the site, develop it. And to do this, you need to make sure that your blog contains at least 30-50 articles. That is, if you post 3-5 articles per month, then it will take you about 10 months on average to fill the blog.

But here it is also important to understand that one blog is not enough to form a good link mass. You will need to create a so-called blog grid. Let's dwell on this point in more detail.

Basic rules for creating a blog grid

To form a high-quality Web 2.0 blog grid, you must follow a number of rules:

• You should not launch all the blogs on the same day. Spread this process out over time. Optimally, a new blog should be created after you have already posted at least 10 articles in the previous one. In the future, it is also advisable to publish the articles themselves not on the same day.
• To launch different blogs, choose different platforms. It is advisable to distribute your sites across different hostings as much as possible, thereby eliminating their intersection.
• Each individual blog should have a different design, a different story in the “About Us” and “Contacts” blocks. The information about the author should also be different. That is, both the external solution and the content should be different, so that bots and readers do not get the feeling that they have already seen something similar somewhere.
• It is optimal to involve different authors to prepare content for different blocks. Most copywriters have their own unique style, which becomes recognizable over time. That is, if the same person reads articles by a given author on one blog, he will easily recognize his material on other platforms. As a result, the uniqueness and originality of each individual blog is lost, the importance of which we discussed above.

When developing networks, it is also important to understand for what purposes you will use them later:

1. To pump up the official website of your business.
2. To build up the external link mass that will lead to your page.

We will consider each of these options in more detail.

Web 2.0 blog grid for pumping up the official website

To ensure high-quality promotion of the official website of your business, it is necessary to use the so-called multi-level grids:

1. First level. Such blocks are created in order to collect as much as possible all the link weight that will lead from the 2nd level sites. In a way, this will be a layer between your resource and the entire network of blogs. In this case, the distribution of the link mass will be carried out as evenly as possible. Moreover, it will be completely under your control, which minimizes the potential risks of identifying your actions.
2. Second level. Such a network is built on the same principle as the previous one, but with the difference that they no longer lead to your main site, but, let's say, are engaged in pumping up the blogs of the 1st level. That is, here the links will already go to those materials that you posted on the sites of the 1st level, thereby giving the sites themselves more weight and, accordingly, increasing the quality of those links that will lead from them.
3. Third level. Surely you have already caught the pattern and understood that in this case the links will go to 2nd level sites.

Additionally, it is also recommended to use crowd links in blogs.

Web 2.0 blog network for building up external link mass that will lead to your page

If you just want to form an external link mass, then there is no point in providing buffer blocks. You can place links from each individual page. If you perform the work on creating a network of sites as correctly as possible, you will achieve that all your sites will look different, then such a solution will be quite sufficient for building high-quality linkbuilding.

Nuances of placing Web 2.0 links

At this stage, we can confidently say that you have delved into the specifics of the upcoming work and completed all the necessary preparatory tasks. That is, now you already have your blog and the first article in it, which you want to promote to the top of the search results. Now you need to embed a link to the target page of your main site in it. But there are a number of nuances that must be taken into account. So, one of the most important points here is that you cannot add links to your site in each article that will be published on your platform. Otherwise, the search engine will immediately identify all the patterns and understand that you decided to artificially increase the external link mass. This means that all the previously applied efforts and spent funds will come to naught.

To avoid this, it is recommended to follow a simple principle: no more than 1-3 links should go from each block to the promoted site. In all other articles, you need to place an anchor on other trusted resources for your topic, including Wikipedia. This is what will make your blog as natural as possible for both search bots and ordinary users. Similar tactics can also be used within each individual article. Alternatively, in the same material you can place a link to your site, to the corresponding page in Wikipedia, to another site that you consider authoritative, as an option of the same product manufacturer.

The last point that I would like to draw attention to here is that not every block and every article requires links to be supplemented with the dofollow attribute. They need to be alternated with nofollow, which will make the profile more natural. Yes, dofollow links for the weight of the site will still be more preferable in comparison with links configured via redirect. But still, a nofollow link, which gives at least small transitions, will be preferable for you than dofollow, but without transitions.

Summing up

Web 2.0 links are what can provide your site with a natural and effective set of external link mass and will become the basis for its stable promotion to the top of search results. The work here will be quite large-scale, complex, and costly in terms of effort and time, but the result will most likely meet your expectations.

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