«Store window»: a new tool at the disposal of Wildberries sellers

Wildberries is one of the most popular and promoted marketplaces, offering a lot of opportunities not only to buyers, but also to sellers. Here you can open your own online representative office, choose the most convenient model for interacting with the site, launch contextual and targeted advertising. Most of the work is carried out through the personal account of the supplier, where everything is structured, convenient, and clear. But Wildberries does not stop there. Gradually, this platform is expanding the range of tools, making the work of sellers even more convenient, flexible, and functional.

So, one of the latest innovations here is the "Shop Showcase". This tool was launched at the end of last year after quite a long and successful testing. Now it has become available to absolutely everyone who sells their products on the Wildberries platform. With its help, sellers will be able to make their store page more attractive to potential buyers, stand out effectively from the crowd, draw attention to certain information, and more. In this case, we are talking about the fact that you can place a special banner containing information or advertising material, an original selection in the form of a carousel with product cards directly on the main page of your store.

Now we will get to know in more detail what the “Store Window” is on Wildberries, what elements it consists of and how to set them up correctly. We will tell you about the main advantages of using this tool in practice, as well as the conditions for its use. We will provide a number of interesting solutions for the design of the storefront, which each of you can take as a basis when working with your own store. The information provided will help you evaluate all the advantages and features of this tool and apply it in practice as effectively as possible.

What is the “Store Window” tool from Wildberries

“Store Window” This is the main page of the store on the marketplace, where the banner, product selection and personal statistics of the seller will be placed. In particular:

1. Store address. Here you can independently enter your personal URL address, which will be as recognizable as possible, easy to remember and perfectly reflect the features of your store.
2. Banner. Wildberries has a special built-in tool that will allow you to create your own banner based on pictures of your products in just a few clicks.
3. Product selection. Here you can create original sets of thematic cards that will be displayed above the main positions in the form of a carousel. You will be able to customize such selections yourself depending on what products you want to present to your customers at a given time.

It is convenient that after completing the settings, you will be able to launch a preview and see how your showcase will look in the eyes of a potential buyer even before its launch, which will allow you to make appropriate adjustments if necessary. The preview will show how the page will be displayed on the screens of computers, laptops, and mobile devices.

The entire setup process in this case will be carried out through the WB Partners personal account. A little below, we will consider in detail how to complete all the upcoming work. And now highlight a number of advantages of the Wildberries Storefront so that you can be convinced of the prospects of using this tool directly for the development of your store on the marketplace.

Why is it worth connecting the Storefront on Wildberries: main advantages

Once again we would like to draw your attention to the fact that “Store Window” appeared on Wildberries less than six months ago. But during its operation, it has already managed to show itself from the best side, providing sellers with a lot of opportunities to demonstrate their products to potential buyers, as well as special purchase conditions that are guaranteed to interest them. In particular, among the main advantages of this tool it is worth highlighting:

• Increasing the attractiveness of the main page of your store, adding a touch of originality and exclusivity. You can use your brand's corporate design to decorate the showcase, and also adapt it to the audience you are targeting.
• The ability to use a carousel to most effectively demonstrate new products, promotional products, seasonal offers, bestsellers and any other products. The audience will definitely pay attention to them.
• Increasing customer trust. Thanks to the showcase, the main page will display not only a banner with products, but also the seller's rating, the number of sales made, as well as customer ratings and other indicators that will help people make the final decision to make a purchase.
• The ability to demonstrate absolutely any range of products on one showcase, including different brands, and create original combinations. This is what will be able to demonstrate your unique product range in the most visual way.
• You create a URL for your store that will look original and recognizable even when placed on external channels, be it the official website of your business, social networks and other platforms.

These features allow us to confidently say that the Wildberries Store Showcase is an advanced solution for anyone who sells their products on the site. With its help, you can significantly increase the efficiency of product promotion without additional advertising costs.

Now let's move directly to how to make the appropriate settings and get the most effective and original storefront on the Wildberries marketplace.

Connecting the "Storefront": sequence of actions

Above, we have already said that all settings in this case will be performed directly through the personal account of the site partner. You will need to go to it, and then find the "Services" option in the top menu, and then select the "Storefront" tool from the drop-down list. In this case, the upcoming work can be divided into 5 main stages:

1. Writing the store URL.
2. Preparing the banner.
3. Creating a selection of products.
4. Final settings.
5. Preview and publication.

Now we will consider the sequence of actions in each of these points, which will help you to perform the upcoming work yourself, eliminating errors and inaccuracies.

Configuring the store URL

One of the most difficult tasks at this stage is to come up with a unique and original address for your store. It should not be a random set of letters and numbers, but an easy-to-read and understandable phrase. In addition, it is important to make it original, because this way you will be able to stand out from the crowd. Moreover, the resulting name should be easy to remember for customers, because this way they are more likely to return to you for new purchases, since they will be able to easily remember the name of the store and find it. By and large, you can use lowercase Latin letters, numbers, and a hyphen in the name. But we would like to draw your attention to the fact that the address will be finally assigned to the store only after you pass the moderation stage. This is necessary so that the platform can verify that you comply with legal norms and requirements, as well as the recommendations of the marketplace itself.

The process of setting up the URL address will be performed in the following sequence:

1. Go to the block with the store name, find the “Edit” icon in it. It is located directly next to the field in which the store address is displayed.
2. A new window will open in front of you, where you should specify a short name, using lowercase Latin letters, numbers and a hyphen. But in any case, the name must contain at least one letter. The maximum length of the store URL is 30 characters. By and large, this is quite enough to write the name. We would like to draw your attention to the fact that if you specify an address that matches the existing one, the system will inform you about it and offer to enter another URL.
3. If everything is OK and the platform accepts your new page name, you will just have to save the changes by clicking on the corresponding button. Then click on the "Publish" button located on the storefront page so that the new URL of your store is published. Such actions can be performed immediately or after completing other settings, which we will consider below. In the event that you need to return the original address of your page, where there was a chaotic set of characters, then opposite the new address you need to select the "Delete" button and click on it.

We would like to draw your attention to the fact that the old link will still remain working even if you have an active personal URL. That is, even if the buyer enters the old page name, Wildberries will automatically redirect him to the new one, that is, the buyer will still end up in your store.

Creating a banner

A banner is a visual element that can contain both advertising and image information, making the page more attractive and informative. Alternatively, you can upload original images to it that will emphasize the style and overall design of your store, and help create a presentable, complete image. You can also place a clickable element here, add a link to the image. Thanks to this, buyers will be able to quickly go to the page with the product they are interested in. But we would like to draw your attention to the fact that today the clickable banner for buyers is available exclusively in the mobile application, while Wildberries promises to implement the desktop version in the foreseeable future.

The information that you would like to add to the banner will need to be prepared in advance yourself. Here you can set different settings for a regular website and for a mobile application. The images themselves must necessarily meet the basic requirements of the marketplace. In addition, they must not violate the laws of the country.

The setup process itself is performed in the following sequence:

1. Pay attention to the menu located on the left side of the screen and find the “Banner” block in it. Immediately after clicking on it, a new block will open for you, where 2 separate forms for uploading images will be presented. One of them is designed to work with images for mobile devices, and the second is for the desktop version.
2. By this point, you should already have the appropriate images prepared and saved in one file. You will need to simply drag it from your device's folder to the download area or use the explorer by clicking on the “Select” button. If it turns out that your file does not meet the requirements of the platform, you will receive a corresponding notification with an error. Please pay attention to the current requirements and make adjustments to your image.
3. If you managed to upload your image, then you did everything correctly. It will be displayed directly in the upload area. You should understand that at any time you can delete the created banner or replace it with a new one, if necessary.
4. Do you want your banner to be clickable? Then click on the "Select categories" button and select the appropriate category of goods from the store's assortment from the drop-down list. That is, click on the images to which you would like to add a link. Next, you just need to click on the "Publish" button so that the banner is displayed on the store page. As in the previous option, you can do this immediately or after completing all the settings.

We would like to draw your attention to the fact that the optimal solution would be to use a base image in two different formats. One of them should be adapted to the mobile version of your online store, and the second - to the desktop version. Thanks to this solution, all users, regardless of the device they use to access your store on the marketplace, will be able to see your banner as correctly and presentably as possible. It is important to adhere to the following size recommendations: for computers, the optimal option is 1440 x 158 pixels, and for mobile devices - 800 x 200 pixels. Different formats are acceptable: ipg, jpeg, png.

Creating a product selection

Now that your banner is completely ready, you can proceed directly to creating a product selection. This is what will be displayed on your Wildberries storefront immediately below the banner. Here you can select and configure those product cards that will be displayed in a separate carousel block on the main page of your store. In this case, the main cards of your products will be below. Any cards from the store's assortment can be used as materials for forming such a selection. But the main condition is the number of items in the selection should not exceed 10.

Such selections can be based on new items added to the catalog over the past 30 days, items with the highest seller discount, bestsellers, and those in the highest demand among consumers. They also add items that participate in a certain promotion, items with a review rating of 4.0 or higher, or products with the highest buyout rate, regardless of the category in which they are presented.

We would like to draw your attention to the fact that the system will automatically make a selection in accordance with the product category you select in this case. Then, if you wish, you can make the appropriate adjustments, for example, by deleting one position and replacing it with another or changing the display order.

The process of setting up such a collection will be performed in the following sequence:

1. In the left vertical menu, select the option of the collection that you would like to form at this point in time and click on it. After that, you will see a list of products that the system automatically offers to add here. All these are your product items. If you are satisfied with everything here, then all that remains is to simply click the "Publish" button or continue working with other blocks.
2. If you are not satisfied with something among the proposed options, then you can manually make the appropriate adjustments. To do this, initially click the "Edit" button. After that, in the left column you will see all your product cards, and in the right - the products that are presented in the collection at this point in time. Here you will simply need to click on the "Delete" and "Add" buttons to create your list. Do not forget that the maximum number of cards in one collection is 10. That is, initially you will need to delete the unnecessary card, and only then add a new one in its place. Otherwise, the system will not allow you to make such changes. Changing the position of a particular picture in your collection is done by simply dragging it to the right or left.
3. At this point, your selection is ready and you can save it by clicking on the corresponding button. If you click on the “Publish” button right after this, this material will appear on the store page. You can do this either immediately or after completing all the settings.

At this stage, the main work is completed, but Wildberries will offer you to perfect your store showcase in the built-in editor.

Making final settings

After the work of the previous stage is completed, Wildberries will open an editor with which you can upload real cards from your assortment. You can find them by article or by category on the site. And now you need to configure the tool blocks in a way that will be convenient for you in your subsequent work. To do this, you need to understand what Wildberries “Store Showcase” offers you. In particular, here you will find all the tools that will help you collapse these very showcases, delete them, change their places if you have several of them open:

• The “Collapse” button. It is located in the upper right corner in your block with tools. It should be used when you want to work with one tool and do not want the rest to simply interfere with you. In this case, you temporarily collapse the unnecessary, simplifying your work.
• The “Delete” button and buttons with arrow images. With their help, you can change the position of one block relative to another. It is located in the upper left corner. In the event that you have only one block open at a given time, then it will contain only the delete button.

After completing all the settings, the selected list of cards for your collection will open in the right menu of your editor. Here you just click "Save" even if you delete the block with tools, it will not affect the appearance of your storefront until you click the "Publish" button next time. But here you need to be extremely careful not to allow such an action, because in this case all the work you have done previously will come to "nothing".

That is, if you, as an option, create a banner, it will pass moderation, and then delete the block with tools from it and click the "Publish" button again, then your banner will simply disappear. In order to return it back, you will need to use the menu located on the left side of the active working window, but all these changes that were made in it earlier, alas, will not be saved.

Preview of the showcase and its publication

This is the final stage of working with the Wildberries store showcase. Here you should initially make sure that in the end you got exactly the result that you expected. To do this, you should initially click on the button, which is called "Preview". After that, the site will immediately show you the page in the same form in which it will be displayed to users in the future. We would like to draw your attention to the fact that it is imperative to perform a check both on a desktop device and on a mobile device, be it a smartphone or tablet. This is the only way you can make sure that everything is configured correctly and fully meets your wishes.

If you have any comments, you can make the appropriate adjustments. If everything suits you, then feel free to click on the “Publish” button. Now your storefront will finally appear on the marketplace and your potential customers will be able to see it.

You might also be interested to know what the bidder for Wildberries is and how it can be used to reduce costs on internal advertising. Now let's move on to getting acquainted with the terms of use of such a tool as “Wildberries Storefront”.

Terms of Use of the “Wildberries Storefront” Tool

One of the first conditions for using the "Storefront" is the need to pay for its use. That is, initially you can go to this tool to create your own version of the showcase and see what the final result will look like in preview mode, but you will not be able to publish it finally. At this stage, the platform will ask you to make a payment. The amount in this case is almost 10,000 rubles per month of use. Subsequently, you will need to constantly have this amount on your account, and the platform will write it off automatically after 30 days. Until you top up your balance with the appropriate amount, the "Publish" button will remain inactive.

The connection process itself is quite simple and fast. You just need to click on the "Buy a showcase" button on your banner or go straight to the service settings. But please note that only the owner of the Wildberries personal account can connect this service. Then you just need to familiarize yourself with all the conditions described here, choose the most convenient way to deposit funds to your balance, and then click on the "Pay" button.

If you wish, you can even use the details and your bank account for payment. But in this case, you should understand that the payment may take several days to be credited, and the showcase will become active only after the money appears on the platform's balance. In most cases, these actions take up to 10 business days. It is this long wait that leads to the fact that many sellers of this marketplace prefer to choose other methods of replenishing their balance.

All information about the connection status and the date of the next write-off of funds will be in your personal account. If you wish, you can disable this tool at any time. To do this, simply do not top up your account and wait until the paid period ends, or simply click on the “Cancel next withdrawal” button if you have deposited funds for several months in advance and have changed your mind about using the storefront. Even if you disable the service, all the tools and appearance of your storefront will still be displayed and will be saved on the platform until the date of the next withdrawal. And then the marketplace, having not received payment, will automatically stop displaying the banner and related content that was on it. Moreover, the URL of your store on Wildberries will again acquire its standard appearance. If you subsequently decide to return the storefront, then all the settings will need to be done again. Therefore, think in advance whether to delete it or not.

Now let's talk a little about what content moderation is, which we have already briefly mentioned in today's review. In particular, here we are talking about the preliminary check of your showcase before its publication by marketplace specialists. In this case, attention will be paid to the URL address, the appearance and content of the banner, the name of the collection. The platform launches such actions consciously in order to prevent its customers from contacting controversial, offensive or prohibited content. That is, compliance with legal norms and requirements, including Wildberries itself, is checked. Anything that turns out to be inappropriate will be immediately blocked by the platform.

The moderation process is automatically launched after the user clicks the "Publish" button after completing all actions with their showcase. You will be able to personally monitor the publication status. To do this, it will be enough to pay attention from time to time to the corresponding column located near the name of the "Store Showcase" section. In particular, the following status options are possible:

• Under moderation. This will indicate that at this point in time your showcase is being checked by specialists. At this stage, you will not be able to use any showcase tools or make any adjustments. That is, initially you will need to wait until this stage is completed. In most cases, it takes about 3 business days.
• Published. This status will indicate that your showcase has successfully passed the moderation stage and is allowed to be posted. In parallel with this, the showcase itself will be displayed on your store page. Here, in principle, you will already be able to make some adjustments and changes, but you should understand that the moderation process will need to be restarted. That is, content will be sent for moderation every time you click the "Publish" button.
• Not published. If you sent your Wildberries storefront for moderation, but in the end you see a message like this, it means that the specialists did not accept your content. You can understand why this happened if you click on the “Status” button. Here, in most cases, the reason for the refusal to publish is indicated. You will have the opportunity to fix the identified problem and re-send your storefront for moderation.

It may well happen that you, as a store owner, may disagree with the opinion of the specialists checking your content. If you are sure that you do not have anything prohibited, that you have not violated the rules, then you can contact the support service. This can be done through the “Other questions” block. Here you need to find the topic “Storefront: banners, selections, address” and file a complaint directly there. The probability that the decision will be made in your favor here is quite high.

Original ideas for decorating a Wildberries storefront

By and large, the "Storefront" tool from the Wildberries marketplace is quite functional, easy to set up and use. But the main difficulty when working with it is directly in finding original ideas. Here you need to choose an option that would effectively help your store stand out from the competition, attract the attention of the audience with its colors, content, contribute to the fact that people will go to get acquainted with the products presented in more detail and with a high degree of probability place an order. As an option, when developing a storefront, pay attention to the following ideas:

• If you work with different brands, you can put similar products from different manufacturers on the showcase. This is what will allow you to attract an audience with different income levels, interests and preferences. The only thing is, use a single style when designing each individual item that will be presented in your carousel. Thanks to this, the final version will look quite harmonious and interesting.
• On the eve of holidays, special dates, a good option would be to launch a thematic banner. Such solutions look quite original, unobtrusive, but at the same time their message is absolutely clear to the audience. Alternatively, you can prepare a showcase for the New Year and Christmas, placing gift ideas or themed decor on it. On the eve of March 8, launch a banner with cosmetics, perfumes, before September 1 - with school accessories.
• Seasonal banners can also be a good option, especially if your assortment includes relevant products. So, before the start of summer holidays, people will be most interested in sunscreen, accessories for outdoor activities, beachwear, while in winter they will be more interested in warm, cozy things, and in the fall - raincoats, umbrellas, rubber boots.
• Shops that supply eco-friendly products to the market should emphasize these qualities of the goods. Here it is necessary to think through not only the overall design, but also the color scheme, betting on a laconic green palette.
• You cooperate with famous brands, present exclusive designer products, then be sure to display this information on your showcase. Let us remind you that the seller's reputation will be displayed in the header, emphasizing, among other things, the premium quality of the goods.

In fact, there are a lot of options here. Moreover, you can show your own imagination, creative approach, and subsequently test in practice the effectiveness of this or that banner. This will ultimately help you choose the best options that provide the highest possible flow of customers and, accordingly, orders.

Let's summarize

In today's review, we looked at a product such as "Storefront" from the Wildberries marketplace, talked about its advantages, described step-by-step setup, launch, and gave several original ideas for design. The last thing we want to draw attention to in this case is the need to use mobile proxies from the MobileProxy.Space service to work with the platform. This is what will make all your actions on the marketplace as flexible, convenient, and functional as possible. With their help, you can easily track the actions of competitors, monitor current trends in the market as a whole, and immediately implement them in your work.

You can learn more about what these mobile proxies are here. This is a truly functional and easy-to-use product that will also come in handy when connecting to the Internet in general. With its help, you will ensure high levels of privacy, security when interacting with the network, effective bypass of any regional restrictions, access blocking and more. Take advantage of the free 2-hour test to see for yourself. Also check out the «Promotions discounts» section, so as not to miss the opportunity to purchase functional mobile proxies with maximum benefit.

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