Comprehensive analysis of a Telegram channel before purchasing

Comprehensive analysis of a Telegram channel before purchasing

Telegram is one of the most common and popular messengers today. It offers a lot of opportunities for both ordinary users and business representatives. In particular, many modern companies have begun to use it to publish instant notifications for their subscribers about certain news, special offers. Thematic collections and digests are created everywhere here, authority and expertise are demonstrated through analytical materials, implemented projects. Telegram easily provides effective and fast communication with the target audience, instantly responds to requests from potential clients and more. All these features allow us to confidently say that this messenger is one of the most advanced and effective business tools.

If you have realized the need to launch a Telegram channel for your own business, then you need to approach the implementation of this idea as carefully and comprehensively as possible. And the first task that must be solved is the launch of the account itself. In principle, you can create it from scratch, and then deal with filling and promotion. If everything is done as correctly as possible here, then in principle you will have every chance of achieving excellent results. But the problem is that all this will require a lot of time and effort. But what if such costs need to be minimized? Then the most effective solution, which is often used by modern businesses, is to directly purchase a Telegram channel.

But not everything is as simple as it may seem at first glance. Practice shows that in some cases, buying a channel in Telegram is a profitable investment, and in others, a failed initiative. It is important to understand that today this messenger has many accounts with inflated subscriptions. Their owners do not neglect the use of bots, artificially inflate activity. As a result, the buyer spends money, but does not receive any return on it. And in some cases, reputational risks make themselves known. All this can cause serious harm to the subsequent development of the business.

But the situation here can be radically different. By purchasing a good Telegram channel, a modern business can attract a lot of new customers to its official representative offices, present its products to a wide audience, emphasize its own expertise and authority. And this can be achieved if you know what points you should pay special attention to when choosing a Telegram channel to buy.

This is the issue we will now dwell on in as much detail as possible. We will tell you for which business representatives buying a channel in Telegram will be the most profitable and effective. We will highlight what points you need to pay attention to in order to exclude fraudulent schemes and ultimately get a channel with a real active audience. We will get acquainted with all the parameters that will play a key role here. This is what will allow you to independently perform a comprehensive assessment of the Telegram channel and subsequently significantly save time and effort on promoting your business account.

For whom will buying a Telegram channel be a good option?

Buying a channel in the Telegram messenger is a solution that in practice can be optimal for a fairly wide segment of the business market. Both novice entrepreneurs and all those who have been working in their niche for a long time can get significant benefits here. Alternatively, beginners can develop basic knowledge and skills in running a business through a messenger on such a channel, study the mechanics of the upcoming process itself, and learn how to interact with the audience. And at the same time, you will be relieved of the need to build your project literally from scratch. Experienced administrators will also receive tangible benefits, because in this case they will be able to immediately work for profit, rather than spending their own time and effort on forming a new audience.

Practice shows that buying a channel in Telegram is a suitable solution in the following cases:

  • You buy a channel for yourself and plan to work with it as correctly as it was done before you. That is, you plan to preserve the style, theme, and the entire process of earning will involve periodic placement of advertising posts from third-party advertisers.
  • You buy a Telegram channel together with the business for which you started it. This means that you should already have a product that will fully fit into the theme of this account. Everything should be so precisely adjusted here that users will not even notice that their favorite channel has changed owners. Let's say that you are the owner of an air ticket aggregation service. You buy a channel dedicated to travel. And if among all your publications dedicated to various countries, regions, attractions you add a link to a service for selecting the best flight route and the tickets themselves, then readers will only benefit, since they will have more advanced and convenient functionality at their disposal.
  • You want to launch fraudulent actions through the purchased channel. We will not focus on this option, since we classify all this as illegal actions aimed at deceiving subscribers.

In other situations, a more rational solution would be to create your own channel from scratch. But in any case, we want to draw your attention to the fact that buying a Telegram channel is a truly profitable investment only when you conduct a thorough analysis. It is important to make sure that the entire audience presented here is real and not fake, that your investment will be able to pay off through monetization, and in the foreseeable future.

The main disadvantages of buying a Telegram channel

Here we begin to talk directly about the disadvantages, because by and large this solution has only one advantage - it is the ability to get a channel with a fairly loyal and large audience at the start. That is, thanks to this, the time and material costs for its promotion, attracting new customers are minimized. But, there will also be certain disadvantages here that must be taken into account. In particular, here we are talking about the following:

  • The need to introduce the channel in the same style as the previous owners. This is necessary so that the audience does not notice the substitution. It is important to understand that it was the information presented on this channel that attracted the attention of the audience. People appreciated the author's style, an individual approach to the presentation of the material. And if you deprive your channel of all this, then with a high degree of probability the audience will simply leave it.
  • Not all subscribers who are currently present on this channel are your target audience. But if you decide to change the subject, fill the feed with a huge number of informational, selling posts, then most of the old users may well leave. Such publications may simply not be interesting to them.
  • Maintaining a purchased channel is a kind of underground activity. If you create your channel from scratch, then literally from the first day you begin to actively talk about your company, present your products and services. And the fact that each post will be dedicated to the work of your business is already the norm. All this will be perceived by your audience as completely natural and will not cause any complaints, comments, or rejection. If we are already talking about a purchased channel, then here you will have to show maximum flexibility and make a lot of efforts to ensure that new publications do not stand out from the general style of other content, the one that the audience is accustomed to.

If you are ready to work with such shortcomings, then you can start working on finding the most suitable channel in Telegram for purchase. How to do this as correctly as possible, read on.

Excluding fraudulent accounts: key points

Unfortunately, the high popularity and demand in Telegram channels has led to the fact that so-called scam projects have begun to appear in the messenger quite en masse. These are accounts to which professional cheating has been applied. In subsequent work, you will not get any effect from them, and the money for the purchase will be wasted. In order not to fall for the tricks of scammers, it is important to take a number of measures, namely:

  1. Carefully check the seller's reputation. At the time of purchase, you should know as many details about this person as possible. You can collect such data by posting questions on specialized exchanges, studying other people's reviews. That is, at this stage, it is important for you to understand that the seller has earned a good reputation and no violations have been noticed before. It is also important to evaluate the communication with this person. Someone who really wants to sell a good channel answers questions in as much detail and transparency as possible. He willingly gives explanations and shows you that he is ready to make contact and discuss the deal literally in detail.
  2. Involve a guarantor in the work. In this case, we are talking about an intermediary who can ensure the honesty and security of the transaction. This is the one who can take money from the buyer and redirect it to the seller after all the conditions have been met. In the event that a dispute arises, the guarantor's responsibilities will include a more detailed acquaintance with the situation and making an informed decision. It is important to find an impartial party here, because this is the only way to minimize risks and increase the level of trust between the parties. This will be especially relevant in cases where you do not completely trust your partner. Today, there are many special blogs in the messenger that provide guarantor services. Here, you should bet on reputable platforms that offer proven transaction protection mechanisms and have positive reviews.
  3. Pay due attention to the correctness of the documentation. You must be sure that your purchase is made in accordance with all standards and requirements. The contract itself must clearly indicate all the terms of cooperation, including responsibility for changes that will occur in the channel after the full transfer of rights.
  4. Carefully check the Telegram channel itself. Here it is important to pay attention to those parameters that indicate the quality of the channel. In most cases, specialized services that perform work automatically can be used to solve this problem.

We would like to draw special attention to the last point. It is important for you to understand which factors will be key in determining the quality of the channel in the Telegram messenger. Let's take a closer look at them now.

Analyzing a Telegram channel before buying it

To assess the quality of a Telegram channel and add it to your notes as an option for purchase, you need to pay attention to the following parameters:

  • Telegram channel name. It should be easy to remember, attractive, and also fully correspond to the specifics of the account itself, displaying its content. If you see that the owner is actively changing the name, then this will be evidence of periodic attempts at a complete reformatting, among other things, a change in direction. And this means that it is clearly impossible to claim high loyalty from the audience here. You can find out this information through special analytical services. You should also understand how much the name corresponds to the specifics of your business and the tasks that you prioritize for the foreseeable future. Anything that causes ambiguous associations, hidden subtext, doubts is best removed from consideration immediately.
  • Channel age. This is one of the key indicators that should attract your attention among the first. Those accounts that have been on the platform for a long time are more trustworthy both for the audience and for advertisers. It is believed that they have already passed the test of time, proven their reliability and authority. In addition, studies show that channels that have existed for more than one year show a fairly stable audience growth and good activity. Therefore, it is optimal for you to study the history of the channel's creation and superimpose it on the subscriber growth graph. You must make sure that there are no sharp jumps on it, because this is a key indicator of cheating. That is, you need to bet on those channels in the Telegram messenger where there is the most uniform growth, which can rightfully be called organic. But in any case, here you need to look at the specifics of the channel itself. If this is news, then very sharp jumps can be observed here. This will be a kind of reaction to unexpected and loud external events. Otherwise, all these recommendations are relevant.
  • Channel content and features of its management. Account content is one of the key parameters that reflect its value. It is what attracts the audience, holds its attention, makes them interact, recommend it to their friends. If you analyze it, you will be able to understand the current state and assess the potential. It is optimal to view all publications for the last month. Here, pay attention to how much they correspond to the stated topic, what usefulness they give to subscribers. That is, it is important to evaluate the information content, simplicity and logic of presentation, diversity. If you see that all publications are prepared as if according to a template, if there are repetitions, if uninteresting questions are raised, then this will indicate a low audience engagement rate. That is, even if the channel has a lot of subscribers, they will not be interested in publications, although for some reason they simply do not leave the channel. A good indicator of engagement will be the presence of activity in the comments, a consistently high number of views, reposts. By the way, the optimal repost rate is from 0.5% to 1% depending on the number of views. It is also worth studying these very comments to make sure that there is no artificial cheating.
  • A variety of content formats. This is another sign that the owner is actively working on their Telegram channel, striving to make it as interesting and useful as possible for the audience. It is optimal if the accounts combine clear, structured text posts, devoid of empty phrases, photo and video content that can enhance the main idea. It is great if there are various interactive features, be it quizzes or surveys, because this helps engage the audience and encourages people to provide feedback. If you see that only one format was used, then most likely the account's potential was limited, which will also indicate low engagement rates.
  • The tone and style chosen for communication. No one should doubt that publications in the messenger should be literate, structured, written in simple and understandable language. That is, it is important to ensure good communication with subscribers, which will ensure increased loyalty and activity on the part of people. But here we also want to draw attention to the fact that after the purchase you will have to maintain the old voice of the brand, so as not to cause doubts in the audience. And here you should definitely understand that you can implement something like this.
  • Percentage of advertising in all content. Pay attention to how many such ads are posted in the account. If you see an abundance of advertising that is not supplemented by high-quality main material, then this will indicate the owner's focus on monetization, which, in most cases, is carried out to the detriment of the development of the project. That is, even if there is an audience here, it will be characterized by low activity, and new subscribers will practically not appear or will quickly unsubscribe. The optimal indicator here is considered to be the presence of 10-15% of advertisements in the general flow of publications.
  • Regularity of posting new materials. This is the criterion that will indicate the activity of the channel. If you see that posts appear chaotically, that there are quite large gaps between them, then this will indicate low involvement of the channel owners. This in itself will be reflected in the satisfaction of the target audience, in the interest of subscribers.

If you analyze each of these points, you will be able to assess the current state of the channel, its prospects, and the feasibility of making such a purchase in general without outside help. That is, only high-quality, diverse content, professional management will become the basis for subsequent success and, as a result, your income.

Next, let's talk about what other points will be important for those who plan to purchase a Telegram channel. Thanks to this, you will receive the most detailed and comprehensive information, which will become the basis for making a decision on the feasibility of such a purchase.

User audience activity

A high-quality and comprehensive assessment of the potential of a particular Telegram channel is the key to understanding its real value for the audience. It is important to understand that user activity as such is not only the number of reactions left, comments written. Here, everything is much broader and more voluminous. The point is that any successful channel should provide the most comprehensive interaction with its subscribers, using a variety of tools, be it reposts, polls, all sorts of interactive features that can constantly maintain the attention and interest of subscribers at a high enough level.

The most valuable form of attracting an audience for a business is a repost. If people forward your messages, it means that they highly appreciated their information content, usefulness, and interest. And the greater the number of reposts, the more convinced you will be that the channel has a real live audience, and not bots or fake subscribers. But high engagement is evidence that people have not just subscribed to the channel, but are actually interacting with your publications and the business as a whole. This is an indicator that, in principle, cannot be faked. That is, you can increase the number of subscribers through bots, but there will be no interaction here. That is, this parameter can rightfully be considered one of the key indicators of real activity.

In principle, you can independently calculate the engagement rate by dividing the total number of likes, comments and reposts by the reach indicators. If the resulting figure is low, this will indicate insufficient relevance of the content or the use of subscriber boosting. In reality, the increase in reach occurs by increasing the number of reposts from people or third-party channels that will forward your publications to their feed. Thanks to this, its visibility in the messenger will increase.

Custom audience reach

In this case, we are talking about the number of unique users who viewed a particular publication. To understand how effectively this channel works, you need to compare the total number of subscribers with the average reach of your posts. If the channel has a large audience exceeding 10,000, then a reach of 2,000-3,000 views in the first day after posting can be considered normal. If you see a figure of 500-1,000 views, then this figure will be too low and will indicate the presence of inactive subscribers or bots.

Also, during the analysis of reach, it is important to pay attention to how stable these indicators will be. This is especially important when launching advertisements. If you see a slight fluctuation, then this will indicate good interest from the user audience in the posted publications. If you see sharp fluctuations or very low numbers, then this should alert you and indicate the attraction of motivated traffic or cheating. Both of these indicators have an extremely negative impact on the efficiency of the Telegram channel.

Advertising plan publications

Here we advise you to carefully study the history of all advertising publications, as this is the easiest way to evaluate the efficiency of the channel in terms of its interaction with advertisers. You will also be able to understand how positively the audience reacts to such ads. The main points here will be the frequency of publication of advertising posts, as well as how accurately they correspond to the theme of your channel.

You should understand that overloading a Telegram channel with advertising, especially if it is too provocative and intrusive, is what can cause a decrease in interest from the audience, or even lead to unsubscribes. If you see that the channel you have chosen fits advertising narratives into the content as unobtrusively as possible, then there is a high level of engagement from the audience. That is, pay attention to those channels where the main emphasis is on native advertising.

Techniques used to attract subscribers

The methods of attracting an audience that a Telegram channel is currently using directly affect the quality of the audience and the willingness to interact with the account and the business as a whole. Therefore, it is important for you to pay attention to what methods are used here. This is what will allow you to understand whether all this meets your goals. That is, whether you will be able to support it in your subsequent work. The following options stand out among the negative aspects:

  1. Attracting motivated traffic. This solution can be attributed to the most common negative factors. The fact is that it is mainly attracted by loud promises. Very often, promises of certain rewards for a subscription are practiced. This could be providing access to closed content, admission to a drawing, etc. As a result, a large number of people come to the channel, but the problem is that they will have little interest in constant interaction with the business. With a high degree of probability, they will simply unsubscribe after receiving this or that gift. As a result, the real indicators of coverage, engagement, and along with this, the understanding of the quality of the platform itself are significantly distorted.
  2. Attracting traffic from social networks. If you see that a lot of people have appeared on the channel in the messenger in a limited period of time, then along with the cheating, this could be a transition of subscribers from other platforms. In some cases, this may be the result of so-called organic redistribution, but still such traffic will be of little use to business. The fact is that most of the audience still remains indifferent to the new platform, preferring more familiar solutions.
  3. Through advertising. Here, first of all, you need to find out on which platforms the ads of this Telegram channel were published. If you see that these are resources with a rather dubious reputation, those where clickbait is present, there is a low-quality audience, then you should understand that there will be little organic traffic from here. And this means that all such subscribers will most likely have low engagement rates. You should also pay attention to what advertising creatives were used to attract people. If they contained inflated promises, then in the end such subscribers will quickly lose interest and leave. It is good if the ad is really high-quality, will contain a description of the advantages, value of the business. It is highly likely to attract interested people.

Still, it is optimal for the recruitment of subscribers to be as systematic and organic as possible.

Dynamics of the increase in the user audience on the channel

Too sharp surges in the growth of the user audience, which alternate with a noticeable decrease in the number of subscribers - one of the signs that this channel in Telegram was cheated or companies with motivated traffic were launched quite actively. It is better to refuse to buy such accounts, giving preference to those options where gradual and stable growth is observed. This will indicate the natural development of the channel, organic traffic.

In parallel with this, it is worth paying attention to the presence of mentions, reposts. The more of them there are, the higher the activity of subscribers. And this is already evidence of a "live" channel. It would also be useful to analyze those channels that made reposts and pay attention to their subscribers and coverage. This is what will also increase the weight of your account.

Selling advertising space

Another point that must be taken into account when choosing a Telegram channel to buy is the frequency of advertising publications, as well as their quality, cost of placement. Alternatively, the frequency of placement can be used to judge the demand for content, the level of trust in this account from advertisers. Practice shows that those channels that sell advertising quite consistently have a more active audience, good support from partners. But here it is important to take into account the balance between regular publications and advertising. If there are more of the latter, if they are quite intrusive, then this will negatively affect the engagement of the audience.

Be sure to also evaluate the cost of advertising. If it is high with a fairly stable demand, then this is evidence of a strong brand. But do not rush to buy here. Initially, you must make sure that such a price meets market standards in your niche and your company directly. It is also important to evaluate the audience's reaction to such ads. If you see that after placing an ad the number of unsubscribes increases, it means that the relevance of such content is quite low, the audience reacts negatively to it.

Here the type of advertising itself is also very important. Native advertising, which harmoniously fits into the channel's theme and style, causes a more positive reaction. But aggressive posts imposing certain goods or services, on the contrary, contribute to the growth of mistrust. To analyze the specifics of advertising sales, request the owner to provide the relevant reports, such as:

  • screenshots showing correspondence with advertisers;
  • financial documentation on transactions, including paid invoices;
  • data confirming the duration of cooperation, the presence of regular partners.

Thanks to such a comprehensive analysis, it will be possible to determine with high accuracy and reliability the channel's potential for subsequent monetization, as well as estimate its approximate income from advertising.

Financial statements of the Telegram channel's activities

The last point that must be implemented before purchasing a Telegram channel is to check its financial statements. That is, the owner must provide you with documents confirming the income of this account. These can be screenshots of bank transfers, checks, correspondence with advertisers, etc. Here you need to pay attention to the volume of receipts and their regularity. A good indicator for future investments will be that the channel works and makes a profit.

Now you just have to comprehensively evaluate all these aspects and make sure that the selected channel maximally corresponds to the goals and strategy of your business, has good prospects.

Let's summarize

By and large, buying a Telegram channel can be compared to a strategic investment, allowing you to significantly save time on launching your own channel in this messenger, attracting the target audience to it. This is a chance for beginners to quickly launch their project, and for experienced administrators - an opportunity to scale business processes with minimal effort. But the implementation of this issue must be approached as comprehensively as possible. First of all, it is important to evaluate the seller himself, his reputation, user reviews. If there is experience of previous sales, then we also carefully study it. In addition, the transaction itself should be formalized legally, which minimizes fraud.

But with all this, it is also very important to work correctly with the acquired channel. Here you must adhere to its original style, the specifics of the presentation of the material, the types of publications and many aspects, thanks to which the audience will not notice the change of owner. It is also important to understand that subsequent work with the channel should be as careful as possible, which will avoid blocking and other sanctions. If you make a mistake, the messenger can block the acquired page and then all your efforts to select a good Telegram channel, and the money spent on its purchase, will come to naught.

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